Importance of the Internet to human resource practitioners in Hong Kong Summary This article covers the importance of the internet to human resource practitioners in Hong Kong. Thereof, they surveyed public companies quoted on the Hong Kong Stock Exchange and companies listed in the Business Directory
Management Issues Within An Organisation Introduction The theme management issues, simply means managerial aspects which should be dealt with in order to increase performance with an organisation. McKenna (2006) identified that employees are valued assets of an organisation and that it is important
MASTER IN MANAGEMENT
HRM70204 - HUMAN RESOURCE MANAGEMENT
COMPARATIVE ANALYSIS OF GARUDA INDONESIA AND AIR ASIA’S HUMAN RESOURCE MANAGEMENT
Lecturer Name: Mr.
Chin Tuck Piew
Submission date: 15th November 2017
Globalization brings service providers in Indonesia in a complex and rapidly changing competition environment, thus, it requires accurate understanding and appropriate methods concerning the goals and important targets of the company in order to win the competition [ CITATION Gar15 \l 1057 ].
To ensure the movement of service companies remains focused towards the company's goals, the company develops the concept of quality service with good human resource practices including performance measurement, global talent development, work safety and comfort, certainty to human resource system development [ CITATION Gar15 \l 1057 ].
This effort is carried out to improve the service company employees' performance that is in directly contact with consumers.
The flight services market in Indonesia is continue to increase in line with the needs of airlines, airport infrastructure and the number of routes that increase every year, in addition, the passenger growth about 7% in a year [ CITATION Cen18 \l 1057 ].
Garuda Indonesia and Lion Air Group are becoming the market leaders of aviation service companies in Indonesia with different market segmentations. Garuda Indonesia concerning with the executive and business aviation market while Lion Air is focusing on the low cost carriers market segment. Garuda Indonesia Group's market share in 2017 is about 33%, while Lion Air Group controls the low cost carrier market with a 55% of market share [ CITATION Cen18 \l 1057 ].
The high market share of Garuda Indonesia is due to the good quality of service and fleet so that high prices can remains be competitive in the market, while Lion Air Group's market share is obtained from the cheap ticket prices. Nazwirman (2015) research explains that the only reason consumers buy Lion Air Group services is the variable price of cheap tickets, while the quality of Lion Air Group services is not including in one of the consumer interests variable.
Garuda Indonesia is airline with the best talent and internal management in Indonesia; Garuda Indonesia's customer service is the best customer service according to Skytrax, an airline quality rating agency [ CITATION Gar181 \l 1057 ].
Moreover, Lion Air Group's service quality has a number of problems, ranging from delays that continue to occur, some cases of incompetent employees until the reprimand from the national aviation authority. The Indonesian Ministry of Transportation in 2017 provided an ultimatum to Lion Air Group management to improve their Human Resources (HR) Management and operational mana.....[read full text]
Knowledge Based Management is carried out in this unit so that the human resource planning can be implemented properly. Garuda Indonesia e-Recruitment program not only as a tool to publish vacant position, but also as a place for entire administration process and its registration. This system has been implemented since September 2010 by recruiting Cabin Crew positions, and henceforth used for the other positions such as Aviators and professionals [ CITATION Gar181 \l 1057 ].
Regarding to the employees recruitment, the company also realizes the importance of a good recruitment in the midst of such intense competition in competing for reliable human resources.
Human resources in aviation services in Indonesia are still limited, especially for the cabin crew and aircraft engineers’ position. Garuda Indonesia is committed to recruiting workers who are competent in each field especially in engineering and service field [ CITATION Rop17 \l 1057 ]. To optimize the Human Resources, the company has also mapped out HR potential and allocated the right organizational functions (business units and corporate groups) in a capital human resource strategy that is updated annually.
Garuda also continues to improve management career so that it is easier to map the potential employees in the talent pool (Company group) [ CITATION Gar182 \l 1057 ].