McDonald's: Geschichte, Strategien und globale Expansion
1.990 Words / ~8 pages BRG Viktring Klagenfurt
McDonald‛s Table of contents Introduction: 2 1. History: 2 2. Types of restaurants: 3 3. Facts and figures: 4 4. Advertising strategy: 4 5. McDonald’s and obesity: 6 Bibliography: 7 Introduction: McDonalds Corporation is the worlds largest fast food chain, serving 58 million people each day. McDonalds primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. More recently, it has begun to offer salads, wraps and fruit. Each McDonalds restaurant is operated by a franchisee or the corporation itself. Only 20% of McDonalds restaurants are owned and operated by McDonalds Corporation directly. The remainder is operated by others through a variety of franchise agreements and joint ventures. The corporations earnings come from the…[show more]