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Communication / Media

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Universidad Nacional de Córdoba- Argentina

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MASS MEDIA IN BRITAIN Inhalt BRITISH PRINT MEDIA. 2 1. Newspapers 3 2. Quality Press 4 3. Middle-Market 5 4. Tabloids 5 5. Magazines 6 ELECTRONIC MEDIA IN GREAT BRITAIN. 7 6. TV. 7 7. Soaps: 8 8. Reality TV: 8 9. Radio. 9 ­ MEDIA FREEDOM IN THE UK Freedom of expression is protected under: · 1998 Human Rights Act which enacted into UK law the European Convention on Human Rights · 2005 Freedom of Information Act, the 1998 Act also introduced privacy as a statutory right. The British press is unrestricted by censorship or state control. It is considered…

UNIT 1

GETTING THE MESSAGE ACROSS

To get across: to succeed in communicating an idea or piece of information to someone, or to be communicated successfully.

Stranded (adj): to be stucked


What’s a GOOD communication?

·         Getting the message across quickly and efficiently.

·         Developing an interesting exchange of ideas.

·         Using language correctly: organization of the information to be transmitted, good articulation, knowledge of the jargon, background knowledge sharing, body language, etc.

·         Having time to think before you speak.

·         Being able to express your feelings.


Means of communication can be:

ADVANTAGEOUS

DISADVANTAGEOUS

Efficient: You can be reached wherever you are.


Intrusive: You can get disturbed when trying to relax.

Personal: You can take time to express yourself.


Impersonal: You can be able to communicate successfully.


Versatile: You can send sounds and pictures.


Slow: It can take weeks to reach destination.


Artistic: You can use customized paper and your handwriting.


Limited: You can only send brief messages

Quotes:     “The more elaborate our means of communication, the less we communicate.”

“Good communication is as stimulated as black coffe and just as hard to sleep after.”


Dots and Dashes Still Alive

In orbit high above Earth, a multi-billion-dollar formation of communications satellites stands ready to instantly connect pilots, seamen and all kinds of navigators. But what if the communication computers on board started acting up or even broke down? There is a backup plan, in part using technology that was invented in 1835: the Morse code, the language of dots and dashes that has survived the assault of higher technology for a century and a half.

Named after its inventor, Samuel F B Morse, the code is a series of combinations of short and long tones (dots and dashes) representing letters of the alphabet that can be transmitted manually by a key operator. A telegrapher combines the dots and dashes to form letters and words.

Morse telegraphy may seem like a quaint anachronism, with its brass sounder and key operated by the world's most basic tool, the human finger. However, it is sometimes vital to worldwide communications. “Newer isn't always better. Even though it is old and slow, Morse is still the most reliable in .....[read full text]

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§  The world goes silent

§  Backup plan

§  The Morse code: the language of dots and dashes

§  Tedious: something that is tedious continues for a long time and is not interesting [= boring]

§  Quaint: unusual and attractive, especially in an old-fashioned way. -a quaint little village in Yorkshire

§  Anachronism: someone or something that seems to belong to the past, not the present. - The monarchy is something of an anachronism these days.

§  Brass sounder: musical instruments that are made of metal

§  Went off (phr): stop working

§  “We see the Morse code as a dying art, but we refuse to let it die completely.”

§  Merchant vessel:  a ship or large boat

§  Bearing the US flag: To bear: (bore/borne): literary to carry someone or something, especially something important: The US Constitution states that the people have a right to bear arms.

§  Distre.....

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Act 10.

1.     The old man GROPED AROUND the dimly-lit room for his slippers.

2.     Y wanted to get up and leave because the speech was so TEDIOUS.

3.     Good letter writing is fast becoming a DYING ART.

4.     The sailor was ADRIFT AT sea for four days before he was rescued.

5.     The sinking ship sent out a DISTRESS CALL.

6.     The secretary busily PECKED AWAY at the keyboard of her word processor.


Facial expressions:


§  Beam: a wide happy smile. – A beam of delight.

§  Glare: a long angry look. – She gave him a hostile glare.

§  Smirk: noun[countable]-He had a self-satisfied smirk on his face.
(v) to smile in an unpleasant way that shows that you are pleased by someone else's bad luck or think you are better than other people. smirk at: What are you smirking at?

§  Frown: the expression on your face when you move your eyebrows together because you are angry, unhappy, or confused. with a frown: He looked at her with a puzzled frown.
(v) She frowned as she read the letter. frown at: Mattie frowned at him disapprovingly.

§  Wince: (n): of pain: mueca de dolor. of embarrassment: cara de verguenza
 (v)
to suddenly change the expression on your face as a reaction to something painful or upsetting.
 (v) to suddenly feel very uncomfortable or embarrassed because of something that happens, something you remember etc [= cringe] wince at the memory/thought/idea: I still wince at the thought .....

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