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List of Essays: Marketing

Indian Oil Corporation IOCL internationalization strategy - International Marketing Management
2.353 Words / ~5 pages IIFT, Delhi IIFT EPGDIB 2012-14 v Cri­ti­cal­ly eva­lua­te IO­CL In­ter­na­tio­na­liza­ti&sh­yon ex­pan­si­on stra­tegy in the pre­sent con­text v Iden­ti­fy chal­lenges and pro­vi­de sui­ta­ble stra­tegy In­ter­na­tio­nal Mar­ke­ting Ma­nage­ment In­di­an Oil Cor­po­ra­ti­on In­di­an Oil la­te but a sound glo­ba­liza­ti­on stra­tegy using va­rious en­te­ring mo­des as part of its In­ter­na­tio­nal Mar­ket Ent­ry Mix has be­en quite suc­cessful so far. It has hel­ped IO­CL achie­ve eco­no­mies of sca­le in the mar­ke­ting of its va­rious pro­ducts, espe­ci­al­ly its flag­ship Ser­vo pro­ducts. It has hel­ped IO­CL achie­ve pro­duc­tion ca­pa­ci­ty by gai­ning po­ten­ti­al cus­to­mers and new mar­kets. IO­CL has be­en ab­le to ca­pi­ta­li­ze on its glo­bal re­co­gni­ti­on at 83rd in world by ma­king sub­stan­ti­al in­vest­ments in Sri Lan­ka and Mau­ri­ti­us and its other over­se­as in­vest­ments. Wi­th its in­vest­ments in Af­ri­ca and South Ame­ri­ca,…[show more]
Competitive analysis: Louis Vuitton compared with Prada and Chanel
713 Words / ~ pages Berkeley College New York Com­pe­ti­ti­ve Ana­ly­sis Date: 11/18/2017 From: Köhn­lech­ner Sub­ject: Lou­is Vuit­ton In the fol­lo­wing com­pe­ti­ti­ve ana­ly­sis I will dis­sect Lou­is Vuit­ton and ana­ly­ze the mar­ket struc­tu­re in­clu­ding two of the big­gest com­pe­ti­tors cal­led Pra­da and Cha­nel. Pro­duct Over­view The com­pa­ny Lou­is Vuit­ton was foun­ded in 1854 and be­ca­me one of the world’s most fa­mous ma­kers of lu­xu­ry goods. The com­pa­ny crea­tes high qua­li­ty tra­vel tunks and lea­ther ac­cess­ories and is fa­mous for it’s de­si­gner lug­ga­ge pat­tern. The clas­si­cal de­sign is the beige mo­no­gram, LV, on the chest­nut back­ground. Me­an­while Lou­is Vuit­ton ex­ten­ded the de­sign wi­th a grey mo­no­gram on a black back­ground and wi­th the ‘Da­mier mus­ter’. The lu­xu­ry items can be bought in stores world­wi­de or at their on­line pa­ge. The brand stands for ex­clu­si­vi­ty, high qua­li­ty, in­no­va­ti­on, pre­mi­um…[show more]

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