Indian Oil Corporation IOCL international­ization strategy - International Marketing Management
2.353 Words / ~5 pages IIFT, Delhi
IIFT EPGDIB 2012-14 v Critically evaluate IOCL Internationalizati­on expansion strategy in the present context v Identify challenges and provide suitable strategy International Marketing Management Indian Oil Corporation Indian Oil late but a sound globalization strategy using various entering modes as part of its International Market Entry Mix has been quite successful so far. It has helped IOCL achieve economies of scale in the marketing of its various products, especially its flagship Servo products. It has helped IOCL achieve production capacity by gaining potential customers and new markets. IOCL has been able to capitalize on its global recognition at 83rd in world by making substantial investments in Sri Lanka and Mauritius and its other overseas investments. With its investments in Africa and South America,…[show more]