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Microsoft - Company growth


Introduction2

QUESTION-12

QUESTION 25

Macro Environment. 5

Overall Leadership:. 6

The Indian Union vs. Microsoft Corporation:. 6

Financial Analysis of Microsoft Corporation7

Description of the Macro Environment Elements. 7

QUESTION 312

Planning:. 12

Designing:. 14

Implementing:. 15

Sales and Services. 16

Out of the window . 18

Conclusion18

References. 19

Introduction


Business has to deal with so many things in inside the business or outside the business every day. The necessity of a product or technology is also an important aspect that plays a key role in today’s competitive world. All this factors affects the business in different ways. The factor which affects the business is customers, suppliers, government, distributers etc.

These all factors divided in to two parts macro environment and micro environment. Macro environment factors are those external factors which are beyond the firm's control. To understand this external factors PEST analysis is used. PEST analysis is a short form of the Political, Economic, Social, and Technological. PEST analysis is very useful to understand how these external factors influence the business, because of this so many business leaders and managers used it for to build their vision for future.


QUESTION-1


In today’s day to day life Computer plays a very important and necessity role. With the computer technology the world itself compacted and have bought into our hands. Without operating system and software computer can’t have reached to a milestone which was huge. Software ease the process of doing things. Within seconds the communications are made from one corner to another corner in the world.


The Microsoft stepped into India and started a new revolution in the year 1990. The computer technology services set up its operations as Microsoft India Corporation (Pvt) Ltd. in the capital, New Delhi. In the year 1997 Bill Gates, the Chairman of the computer programme visited the country.


The India Development Centre in Hyderabad was launched in 1998. This was the second largest development center outside the US facility, which is situated in Redmond. In the year 2000, Bill Gates visited India again and announced an alliance with Infosys. A year later Gates returned to India, this time with plans to invest $100 million at the Hyderabad center and double the employee headcount to 500 by 2005.


It was in 2003 that Microsoft India opened its Global Technical Support Center in Bangalore. Microsoft Research India was launched in Bangalore in 2005. In the same year, Gates again visited the country, this time with a $1.7 billion investment focused on innovating in and for India.


Microsoft India has a clear mission and that is to work in close partnership with all stakeholders, including the government at the state and national level, the Indian IT industry and the educational institutions. Microsoft India ensures that technology is controlled as a catalyst for enabling more and more individuals and communities to appreciate their full potential.


Microsoft’s software business has reached to the top most in the world in an effective and cost efficient and ease of use manner. It is also known as IT Revolution. Everything in our day today life is digitalized. It has become a necessity of having a computer with latest software for each and every .....[read full text]

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Financial Analysis of Microsoft Corporation


Overview Microsoft Corporation (Microsoft) is one of the leading providers of software and storage products and services. The company is engaged in developing, manufacturing, licensing, and supporting software products worldwide. Coupled with these activities Microsoft also offers Project Management consultancy services.

As one of the largest technology firms in the world Microsoft is at the cutting edge of new technology development and innovation, and as such both existing and potential shareholders expect a return on their investment. It is therefore important for the firm to make efficient use of the resources at their disposal. The following financial analysis of the Fiscal Years 2008 and 2009 will show that over the period Microsoft worked hard for its shareholders but that it was not immune to the global economic downturn and felt this most during the 2009 fiscal period in India and also over the world.


Description of the Macro Environment Elements


An organization’s macro environment consists of nonspecific aspects in the organization surrounding that have the potential to affect the organization’s strategies. When compared to a firm’s task environment, the impact of macro environment variables is less direct and the organization has a more limited impact on these elements of the environment.

POLICAL FACTORS:

Political factors are those factors that business has to be more careful and influence the business more than other factors. Political factors means how and in which manner and in what degree a government interfere in business. Political factors includes government regulation and legal issue and both formal and informal rules under which business has to operate its work.

While entering in to India Microsoft strongly considered and worked on the below political factors in the nation.

·         Stable political environment

·         Tax and labour policy of government

·         Government's economic policy

·         Involvement of government in different trading agreement

·         Environment protection law

·         Trade restriction

·         Tariff

·         International pressure

·         War and conflicts

ECONOMIC FACTORS:

Economic factors have major impact on how business operates and how it takes decisions. Economic factors affect the purchasing power of potential customers and the firm's cost of capital. Below are the key Economic factors considered by Microsoft for their software business in India.

·         Economic situation of country

·         Economy trends

·         Economic growth

·         Interest rate

·         Exchange rate of money

·         Inflation rate

·         Unemployment policy of government

·         Stage of business cycle

·         Import/ export ratio

·         Exchange rate affects the cost of exporting goods and the supply and price of imported in an economy.

SOCIA.....

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Diagram-2.0 – Software Development Lifecycle Methodology (SDLC)


Planning:


Everything at the nearly-$45 billion software giant Microsoft has been going "Live" over the past few months:  starting with its search offering "live.com", to counter Google's search engine; to others like MSN Live, Live Labs, Live Cams, Windows Live, Live Meeting and Office Live.

The excitement is palpable at Microsoft India, too. For one, India is the only subsidiary outside the US where Microsoft has an end-to-end presence through six business units.

"From an organizational perspective, the company now reports directly to the president of Microsoft," points out Doug Hauger who has now become chief operating officer of Microsoft India; he was earlier the business and marketing officer for the region.

Indeed, Microsoft India has increasingly been in touch with the domestic needs of the market (read: sensitizing), especially over the past one year. The company, which is estimated to have a turnover of over Rs 3,000 crore (Rs 30 billion) in India (Microsoft officials do not discuss India figures), has reworked its price strategy to address different segments - starter, middle, and premium.

At the entry level, it launched the Windows XP SE (Starter Edition) last year in Indian languages, and then English. It then targeted the top of the PC-user pyramid with the launch of the MediaCentre entertainment platform, which shipped on HCL.....

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Analysts say this will create goodwill for the company. They note that creating a social impact in this manner is working for the company since competitor.

"We believe that making technology accessible and affordable to all is the key to increasing PC penetration," says Will Poole, senior vice president, market expansion group, Microsoft.


Implementing:


Microsoft is also betting big time on small and medium enterprises. Its Dynamics customer relationship management (CRM)/ enterprise resource planning suites (Navision and Axapta are sold in India) nearly doubled in sales this year, focusing primarily on manufacturing, textiles and auto parts.

There are eight million SMEs in India, only 25 per cent of whom have a computer. Microsoft believes that what SMEs need is affordability, ease of deployment and easy to manage out-of-the-box solutions.

"The affordability factor must encompass the ability to pay for hardware, software and connectivity on a usage or on a monthly basis. This will require a combined effort of hardware players, ISVs, services companies. This is exactly what we are attempting to do under Project Vikas. And we hope to have successful pilots in five clusters (each cluster may have 300-3,000 units) by the end of this year," says Hauger.

The first cluster should come up in South India soon. Analysts say Microsoft India should see a tripling of revenue in this segment over the next three years.

The company is also chalking out a "retail" strategy. It recently announced plans to double its reach from 16 to 32 cities across India by the end of the year. It also launched Open Value - a new licensing programme aimed at the SME segment, and made available the Microsoft Business Solutions Navision 4.0, an integrated ERP, CRM and .....

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Microsoft's India Development Centre, too, has embarked on its next phase of innovation and growth with 1,000 employees on board: it will double its headcount in three years.

Based on the requirement from the customer the planning is made with the resource availability and criteria considerations. On the finalization of planning the designing is done which involves the architect to provide a virtual view of the software.

The implementation on a test environment is done based on the design that is been made. Once the software is ready, the sale is handed over to the customer and the best strategy used is the after sales service and fixes on periodic bases to overcome the treats which are present on daily bases.

Out of the window


Microsoft India has always been a leader in the PC operating system (OS) space - over 70 per cent market share. The company is now attempting to make inroads in the high-performance computing space, or HPC - estimated to be growing at 40 per cent and dominated by Linux/Unix offerings - while simultaneously warming up to end users with offerings in the gaming - a nearly $35 million market that is estimated to be growing at nearly 70 per cent with 1.6 million gamers in the play - mobile and home entertainment arena.

The Indian gaming market is expected to touch around $300 million by 2009. However, gaming software licences make more money than the hardware (Xbox, in this case), whose prices keep on falling. The problem in India, though, is that Xbox can be tweaked by hackers to accept pirated games, hence eating into its potential revenue.


Conclusion


One of the most definitive advantages that India has over other Asian countries is the quality of the numerous skilled human resources and greatest population. With a literacy rate of ninety-two point six percent (52.6%) of the total population, and with over Four Thousand IT universities and colleges nationwide, the number ofInformation Technology professionals being produced annually increases constantly, all receiving various extensive training, certifications and specializations.


Microsoft’s Best study on the requirement of the people and its methodology worked as key for its huge success. With the best customer service and implementation the focus of the whole nation turned on Microsoft. The brand name and quality of work also added credit for its great success on the compe.....

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S. D. Gribble et al. The Ninja Architecture for Robust Internet-scale Systems and Services. Computer Networks, 35(4):473–497, 2001.


Sun Microsystems. ECperf J2.....


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