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Contents

Executive Summary: 3

1.Introduction: 4

1.1History of the company: 4

1.2 Present position of Grameenphone: 5

1.3Competitor’s analysis: 6

1.4 Vision: 6

1.5 Mission: 6

2.External Environmental Analysis of GrameenPhone: 6

2.1 The macro-environment: 7

Economic Segments: 7

Political: 8

Socio-cultural segment: 9

Demographic Segment: 9

2.2 Porter’s five forces analysis: 9

2.3 Competitor’s analysis: 11

2.4 Summary of external environments: 12

3.Internal Environment analysis of Grameenphone : 12

3.1 Resources: 13

A) Tangible resources: 13

B) Intangible resources: 13

3.2 Core Competencies: 13

3.3 SWOT analysis: 14

3.4 Summary of the Internal Environment: 16

4.Corporate strategies: 16

4.1 Implementation strategy: 17

4.2 Corporate social responsibility of Grameenphone: 18

5.Recommendations & Future Challenges: 20

6.Conclusion: 21


Report on Grameenphone ltd.


Executive Summary:


Grameenphone is one of the big multinational telecommunication companies in Bangladesh.

They take place the market leadership in the Bangladesh. With more than 58 million subscribers and 54% subscriber market share they have.

This report I try to discuss some major important elements of Grameenphone. It also contains the company profile, history of the company, mission and vision of the Grameenphone.

In this report I analyses and discuss the internal, external environment of the Grameenphone Company. I try to show the main components of this environment and how they follow and maintain their internal and external environment. I also try to focus the porter`s five factors which is help not only the Grameenphone but also any kinds of company to compete with their competitors in the market place.

I analyze the competitors of the Grameenphone. Who are their main competitors, what is their position in the market, what is Grameenphone`s position, I also try to focus this important issue in this report. Next I also analyze the SWOT analysis of this company. Here I try to show the strengths, weaknesses, opportunities and threats of the company. The main issue of the company is corporate strategy.

In this report I also discuss the corporate strategy of the Grameenphone ltd. At the last part I discussed the possible recommendation and future challenges of Grameenphone and some recommendation according to their problem.


1.Introduction:

Grameenphone widely abbreviated as GP, is the leading telecommunications service provider in Bangladesh.

With more than 58 million subscribers and 54% subscriber market share (as of September 2016) Grameenphone is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the microfinance organization and community development bank Grameen Bank.

Telenor, the largest telecommunications company in Norway, owns a 55.8% share of Grameenphone, Grameen Telecom owns 34.2% and the remainin.....[read full text]

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The result was a consortium with Telenor and Grameen Bank to establish the telecommunications company Grameenphone.

Grameenphone received a license for cellular phone operation in Bangladesh from the Ministry of Posts and Telecommunications on 28 November 1996. The company started operations on 26 March 1997, Independence Day in Bangladesh.

Grameenphone originally offered a mobile-to-mobile connectivity (widely known as GP-GP connection), which created a lot of enthusiasm among the users.

It became the first operator to reach the million subscriber milestone as well as ten million subscriber milestones in Bangladesh.

1.2 Present position of Grameenphone:

Grameenphone was also the first telecommunication operator in Bangladesh to introduce the pre-paid service.

Today, Grameenphone is the leading and largest telecommunications service provider in Bangladesh with more than 63 million subscribers as of September 2017.

The present condition of the share holder of Grameenphone is good.

The shareholding structure comprises of mainly two sponsor shareholders, namely, Telenor Mobile Communications AS (55.80%) and Grameen Telecom (34.20%). The rest 10.00% shareholding includes General Public (2.03%), Foreign (3.42%) and other institutions (4.55%), as on 31 December 2017.

  • Grameenphone has so far invested more than BDT 29,900 crore to build the network infrastructure

  • Grameenphone is one of the largest taxpayers in the country, having contributed more than BDT 52,340 crore in direct and indirect taxes to the Government Exchequer over the years

  • There are now more than 1600 GP Service Desks across the country covering nearly all Upazilas of all districts and 94 Grameenphone Centers in all the divisional cities

  • Grameenphone has about 3000 full and temporary employees

  • 700,000 people are directly dependent on Grameenphone for their livelihood, working for the Grameenphone dealers, retailers, scratch card outlets, suppliers, vendors, contractors, and others.

1.3Competitor’s analysis:

Every company .....

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If a company wants to enter any country to expand their business they must consider or analysis the macro environment components .There are many component of macro environment which is global, technological, economical, demographic, political and socio cultural factor.



Components of the Macro environment.


Economic Segments:

The economic segment consists of inflation rate, interest rate, GDP, currency exchange rate, unemployment level.

Every components help to take decision making process. In this components the inflation rates and the GDP are play a vital role of decision making process of Grameenphone .

  1. Inflation rates: Inflation rates are direct related to any business.

    If the inflation rate is high the business faces some problem. In high inflation rates the company charges high in their product prices. There are the current inflation rates of Bangladesh.


Rate of Inflation
(as measured by CPI, base 2005-06)

May, 2018

April, 2018

May, 2017

Point to point

5.57%

5.63%

5.76%

Monthly Average(Twelve Month)

5.82%

5.83%

5.41%

Here we see that the inflation rate is almost same over the last years. So that the Grameen phone do not charge extra to their customers.

  1. GDP: Gross domestic product is the best way to measure a country's economy.

    GDP is the total value of everything produced by all the people and companies in the country. Bangladesh's real gross domestic product grew by around 7.2 percent compared to the previous year. If the GDP growth rate is high, it is a good sign of business and country. Though the rate is good so that the grameen phone can sell more products to their customers.



Political:

Political factors influence organ.....

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Now Bangladesh is an economic growth country. The life style of people has increased day by day. Those are greatly help to the business. Grameenphone use this benefits to their business.

2.2 Porter’s five forces analysis:

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths.

Frequently used to identify an industry's structure to determine corporate strategy, Porter's model can be applied to any segment of the economy to search for profitability and attractiveness. Here we discuss the five sectors like Buyer position, Supplier’s position, Potential new entrants, Rivalry among the competitors, Substitutes of product. We analysis their position of an organization and their power in the particular side.

Now we analyze the porter’s five factors of Grameen phone.


  1. Buyer`s position:

The buyer’s position in telecommunication sector in Bangladesh is very high now a day.

There are many telecommunication companies in Bangladesh like Banglaling, Robi, Airtel, Teletalk etc. Any change in price or service the customer can change their brand very easily.

  1. Buyers costs to switching the others product is very low.

  2. Buyers are well known about the quality, services, price of the sellers, so that any change in services can be a hampered well reputations.

  3. Because of the product type buyer don’t have the ability to force down the price .they can’t down the price but they have so many choices.

  4. Customers are always price sensitive.

  1. Supplier’s position:

The supplier’s position is very important in the five forces analysis.

Because it help to buy raw materials in low cost. In the telecommunication sectors in Bangladesh every company buy their raw materials from china or India. So that supplier’s position is low. And they can easily bargain with their suppliers.

  1. .....

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Robi Axiata is seen as one of Grameenphone's top competitors.

Robi Axiata's headquarters is in riyadh, California, and was founded in 1997. Robi Axiata generates 390% of Grameenphone's revenue.

Banglalink is Grameenphone's top competitor.

Banglalink is headquartered in Jacksonville, Florida, and was founded in 2005. Banglalink generates 385% the revenue of Grameenphone.


2.4 Summary of external environments:

In the external environment I discuss the most important factors of external environment.

This political, technological, social, economical sector greatly affect in to the company. I also discuss the poters five factors in this company. So that it helps to find current position of the company. I also discuss the competitor’s analysis of the company. The company must focus more in the competitor’s analysis. Overall the external environment is very good for Grameenphone Company and it helps to running the company with success.

3.Internal Environment analysis of Grameenphone :

An internal analysis is an exploration of your organization’s competency, cost position and competitive viability in the marketplace.

Conducting an internal analysis often incorporates measures that provide useful information about your organization’s strengths, weakness, opportunities and threats -- a SWOT analysis. The data generated by an internal analysis is important because it helps to develop strategic planning objectives to sustain and grow your business. Understanding a business in depth is the goal of internal analysis.

This analysis is based on resources and capabilities of the firm. Internal analysis determines how competitive this co.....

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  1. The main core competencies of the grameen phone are their strong mobile network.

    Anywhere in the country their network is available.

  2. Their product distribution channel is another core competency.

  3. Their customer service center is one of the greatest core competencies.

    Anywhere in the country their customer services are available.

  4. The low call rate, low rate internet package, and the superior performance.

  5. They invested huge amount of money on R and D which help them to innovate new services.

3.3 SWOT analysis:

SWOT analysis is a framework used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats.

Specifically, SWOT analysis is a foundational assessment model that measures what an organization can and cannot do, and its potential opportunities and threats.

  • Strengths: positive characteristics that give an advantage in it’s being;

  • Weaknesses: critical characteristics that give an disadvantage in it’s being;

  • Opportunities: a set of circumstances that makes it possible to do something in advantage;

  • Threats: a set of circumstances that could have a negative influence on the desired goal.

The SWOT analysis of Grameenphone is discus.....





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