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Contents

Executive Summary: 3

1.Introduction: 4

1.1History of the company: 4

1.2 Present position of Grameenphone: 5

1.3Competitor’s analysis: 6

1.4 Vision: 6

1.5 Mission: 6

2.External Environmental Analysis of GrameenPhone: 6

2.1 The macro-environment: 7

Economic Segments: 7

Political: 8

Socio-cultural segment: 9

Demographic Segment: 9

2.2 Porter’s five forces analysis: 9

2.3 Competitor’s analysis: 11

2.4 Summary of external environments: 12

3.Internal Environment analysis of Grameenphone : 12

3.1 Resources: 13

A) Tangible resources: 13

B) Intangible resources: 13

3.2 Core Competencies: 13

3.3 SWOT analysis: 14

3.4 Summary of the Internal Environment: 16

4.Corporate strategies: 16

4.1 Implementation strategy: 17

4.2 Corporate social responsibility of Grameenphone: 18

5.Recommendations & Future Challenges: 20

6.Conclusion: 21


Report on Grameenphone ltd.


Executive Summary:


Grameenphone is one of the big multinational telecommunication companies in Bangladesh. They take place the market leadership in the Bangladesh. With more than 58 million subscribers and 54% subscriber market share they have.

This report I try to discuss some major important elements of Grameenphone. It also contains the company profile, history of the company, mission and vision of the Grameenphone. In this report I analyses and discuss the internal, external environment of the Grameenphone Company. I try to show the main components of this environment and how they follow and maintain their internal and external environment.

I also try to focus the porter`s five factors which is help not only the Grameenphone but also any kinds of company to compete with their competitors in the market place. I analyze the competitors of the Grameenphone. Who are their main competitors, what is their position in the market, what is Grameenphone`s position, I also try to focus this important issue in this report.

Next I also analyze the SWOT analysis of this company. Here I try to show the strengths, weaknesses, opportunities and threats of the company. The main issue of the company is corporate strategy. In this report I also discuss the corporate strategy of the Grameenphone ltd. At the last part I discussed the possible recommendation and future challenges of Grameenphone and some recommendation according to their problem.


1.Introduction:

Grameenphone widely abbreviated as GP, is the leading telecommunications service provider in Bangladesh. With more than 58 million subscribers and 54% subscriber market share (as of September 2016) Grameenphone is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the microfinance organization and community development bank Grameen Bank.

Telenor, the largest telecommunications company in Norway, owns a 55.8% share of Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held.

Grameenphone was the first company to introduce GSM technology in Bangladesh, and built the first cellular network to cover 99% of the country.

Since its inception, Grameenphone has built the largest cellular network in the country with about 13000 base stations. Presently, nearly 99 percent of the country's population is within the coverage area of the Grameenphone network. Grameenphone has always been a pioneer in introducing new products and services in the local telecom market.

Grameenphone was also the first telecommunication operator in Bangladesh to introduce the pre-paid service in September 1999. It established the first 24-hour Call Center, introduced value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other .....[read full text]

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1.3Competitor’s analysis:

Every company has some competitors. Like others the grameenphone have come competitors. They are the main competitors of Grameen phone.

1. Banglalink.

2. Robi.

3. Airtel.

1.4 Vision:

We provide the power of digital communication, enabling everyone to improve their lives, build societies and secure a better future for all.

1.5 Mission:

We exist to help our customers get the full benefit of being connected. Our success is measured by how passionately they promote us.

2.External Environmental Analysis of GrameenPhone:

External environment means the component of outside of the business which component is affect the business most. The analysis entails assessing the level of threat or opportunity the factors might present. This external analysis helps a business the decision-making process. The analysis helps align strategies with the firm’s environment.

There are several components of external analysis which is

  • The macro- environment

  • Industry structure

  • Strategic group mapping

  • Competitor’s analysis

  • Critical analysis

2.1 The macro-environment:

A macro environment involves influences which affect the entire economy of business. The macro environment affects every business. If a company wants to enter any country to expand their business they must consider or analysis the macro environment components .There are many component of macro environment which is global, technological, economical, demographic, political and socio cultural factor.


Components of the Macro environment.


Economic Segments:

The economic segment consists of inflation rate, interest rate, GDP, currency exchange rate, unemployment level. Every components help to take decision making process. In this components the inflation rates and the GDP are play a vital role of decision making process of Grameenphone .

  1. Inflation rates: Inflation rates are direct related to any business. If the inflation rate is high the business faces some problem. In high inflation rates the company charges high in their product prices. There are the current inflation rates of Bangladesh.


Rate of Inflation
(as measured by CPI, base 2005-06)

May, 2018

April, 2018

May, 2017

Point to point

5.57%

5.63%

5.76%

Monthly Average(Twelve Month)

5.82%

5.83%

5.41%

Here we see that the inflation rate is almost same over the last years. So that the Grameen phone do not charge extra to their customers.

  1. GDP: Gross domestic product is the best way to measure a country's economy. GDP is the total value of everything produced by all the people and companies in the country. Bangladesh's real gross domestic product grew by around 7.2 percent compared to the previous year. If the GDP growth rate is high, it is a good sign of business and country. Though the rate is good so that the grameen phone can sell more pro.....

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2.2 Porter’s five forces analysis:

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths. Frequently used to identify an industry's structure to determine corporate strategy, Porter's model can be applied to any segment of the economy to search for profitability and attractiveness.

Here we discuss the five sectors like Buyer position, Supplier’s position, Potential new entrants, Rivalry among the competitors, Substitutes of product. We analysis their position of an organization and their power in the particular side. Now we analyze the porter’s five factors of Grameen phone.



  1. Buyer`s position:

The buyer’s position in telecommunication sector in Bangladesh is very high now a day. There are many telecommunication companies in Bangladesh like Banglaling, Robi, Airtel, Teletalk etc. Any change in price or service the customer can change their brand very easily.

  1. Buyers costs to switching the others product is very low.

  2. Buyers are well known about the quality, services, price of the sellers, so that any change in services can be a hampered well reputations.

  3. Because of the product type buyer don’t have the ability to force down the price .they can’t down the price but they have so many choices.

  4. Customers are always price sensitive.

  1. Supplier’s position:

The supplier’s position is very important in the five forces analysis. Because it help to buy raw materials in low cost. In the telecommunication sectors in Bangladesh every company buy their raw materials from china or India. So that supplier’s position is low. And they can easily bargain with their suppliers.

  1. Potential new entrants:

New entrants into an industry threaten the position of rival firms since they usually compete fiercely for market share and add to the production capacity and number of rivals in the process. But even the threat of new entry increases the competitive pressure in an industry. The new entrants in telecommunication sector in Bangladesh are very low. Because it requires huge capitals, resources a.....

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Banglalink is Grameenphone's top competitor. Banglalink is headquartered in Jacksonville, Florida, and was founded in 2005. Banglalink generates 385% the revenue of Grameenphone.




2.4 Summary of external environments:

In the external environment I discuss the most important factors of external environment. This political, technological, social, economical sector greatly affect in to the company. I also discuss the poters five factors in this company. So that it helps to find current position of the company. I also discuss the competitor’s analysis of the company.

The company must focus more in the competitor’s analysis. Overall the external environment is very good for Grameenphone Company and it helps to running the company with success.

3.Internal Environment analysis of Grameenphone :

An internal analysis is an exploration of your organization’s competency, cost position and competitive viability in the marketplace. Conducting an internal analysis often incorporates measures that provide useful information about your organization’s strengths, weakness, opportunities and threats -- a SWOT analysis.

The data generated by an internal analysis is important because it helps to develop strategic planning objectives to sustain and grow your business. Understanding a business in depth is the goal of internal analysis. This analysis is based on resources and capabilities of the firm. Internal analysis determines how competitive this company is in the industry.

3.1 Resources:

A good starting point to identify company resources is to look at tangible, intangible resources. Tangible resources are the easiest to identify and evaluate: financial resources and physical assets (land, buildings, equipment, inventory, & money) are identified and valued in the firm’s financial statements. Intangible resources are largely invisible, but over time become more important to the firm than tangible assets because they can be a main source for a .....

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  • The low call rate, low rate internet package, and the superior performance.

  • They invested huge amount of money on R and D which help them to innovate new services.

    3.3 SWOT analysis:

    SWOT analysis is a framework used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is a foundational assessment model that measures what an organization can and cannot do, and its potential opportunities and threats.

    • Strengths: positive characteristics that give an advantage in it’s being;

    • Weaknesses: critical characteristics that give an disadvantage in it’s being;

    • Opportunities: a set of circumstances that makes it possible to do something in advantage;

    • Threats: a set of circumstances that could have a negative influence on the desired goal.

    The SWOT analysis of Grameenphone is discussed in below.


    SWOT analysis of Grameenphone.


    Weaknesses:

    • Mixture of different cultures is used as an excuse not to solve problems

    • Too much inside out thinking in the company.

    • Different departments not working together.

    • Poor interconnection with BTTB.

    • Complicated price structure

    • Billing System can’t handle sophisticated billing.

  • No long-term Distribution/Channel strategy.

    Strengths:

    • Availability of Backbone Network (Optical fiber).

    • Financial Soundness.

    • Market Leader.

    • Brand Name / Grameen Image

    • Skilled Human Resource.

    • Largest Geographical Coverage.

    • Good Human Resource and Infrastructure, installation all over the country through Bangladesh Railway and Grameen Bank.

    • Access to the widest rural distribution netw.....

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    4.Corporate strategies:

    The overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals. It encompasses a firm’s corporate actions with the aim to achieve company objectives while achieving a competitive advantage.

    Corporate strategy entails a clearly defined, long-term vision that organizations set, seeking to create corporate value and motivate the workforce to implement the proper actions to achieve customer satisfaction. In addition, corporate strategy is a continuous process that requires a constant effort to engage investors in trusting the company with their money, thereby increasing the company’s equity.

    Organizations that manage to deliver customer value unfailingly are those that revisit their corporate strategy regularly to improve areas that may not deliver the aimed results.

    It takes a portfolio approach to strategic decision making by looking across all of a firm’s businesses to determine how to create the most value. In order to develop a corporate strategy, firms must look at how the various business they own fit together, how they impact each other, and how the parent company is structured in order to optimize human capital, processes, and governance.

    Corporate Strategy builds on top of business strategy, which is concerned with the strategic decision making for an individual business.

    The Grameenphone follow the cost leadership and Product Differentiation strategy.

    Cost leadership strategy:

    Cost leadership is a strategy companies use to increase efficiencies and reduce production costs below the industry average or their closest competitor. They follow this strategy because:

    1. It covers Economies of scale.

    2. It covers Low cost distribution.

    3. It covers tight cost control system.

    4. It is very simpler product design.

    5. It has efficient production/Services.


    Product Differentiation:

    Product differentiation is a marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful product differentiation creates a competitive advantage for the product's seller, as customers view these products as .....

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