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Independent University,Bangladesh

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Such ingredients include finances, market, work environment, operations, people and partners.

Corporate governance:

Corporate Governance represents the relationship among stakeholders that is used to determine & control the strategic direction & performance of organizations.

There is the corporate governance structure of Grameenphone.

4.2 Corporate social responsibility of Grameenphone:

Corporate Responsibility is manifested through the implementation of our vision and values in all spheres of the company and its value chain. At Grameenphone, they live by the saying “Development is a journey, not a destination.” their work is not just about ensuring connectivity; it is about connecting with people and building a relationship based on trust with their subscribers, business partners, employees, shareholders as well as the wider community.

They have always believed that good development is good business. While they maintain their business focus, taking the nation forward remains their top priority. Thus their relationship with Bangladesh is built on a partnership which strives to achieve common economic and social goals.

At Grameenphone Corporate Responsibility (CR) is a complementary combination of responsible business practices and corporate behavior and externally focused initiatives to create shared value for the society and the company. In other words, GP’s “responsibility” includes both compliance with international and national standards and obligations and stakeholder’s expectations on GP’s role in the community.

As such, corporate responsibility can be said to span the whole of an organization.....[read full text]

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  1. Scholarship:

This program inspires underprivileged students and gives them the opportunity to study hard and grow as real leaders so that on completion of their studies they may take the challenge to become future leaders of Bangladesh. Grameenphone, in collaboration with Grameen Shikkha, an organization of Grameen Bank Family, provides financial assistance to 100 bright but underprivileged students through a scholarship fund at different academic levels annually.

The fund is being managed directly by Grameen Shikkha. Currently 100 scholarships are being managed through Grameenphone’s fund.

  1. Click Green:

Climate change is widely recognized as the greatest global sustainability challenge. Its implications are far-reaching for the environment, for the people, and for the global economy. Bangladesh, though being the lowest contributor to environmental degradation, is considered to be among the worst-hit countries to the effects of climate change. In view of this, as a responsible corporate citizen Grameenphone launched its environmental and climate change campaign Stay Green, Stay Close.

Click Green is an internal initiative of this particular campaign.

The purpose of Click Green is to create climate and environment awareness among the employees of Grameenphone and encourage them to become active agents of sustainable and equitable development. At the same time, the program has been developed to encourage employees to think, reflect and act towards the goal of being environment friendly - promote an understanding that communities are pivotal to changing attitudes towards environmental issues.

Above all, this initiative has been initiated to display the beauty and diversity of our country and to create awareness about what we will be missing if we do not act now .....

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Their market strategy helps them to compete with others in the market. All over the grameenphone company is a best company with a good fundamental indeed. Following some necessary steps they remain the market leader in the future in telecommunication sector in Bangladesh.




References:

  • Website of grameenphone:

  • External environment analysis: .

  • External environment component analysis: .

  • Internal environment analysis: .

  • Internal environment components analysis: .

  • Porters Five factors analysis:

  • Porter’s five factors analysis: .

  • Swot analysis of grameen phone: .

  • Competitor’s analysis: .

  • Corporate strategy of: .

  • Inflation rate of Bangladesh :

  • Website of Bangladesh bank: .


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