Li Ning Corporate Social Responsabilit­y - Describe the company, including its revenues, employees, and geographic presence.
Report710 Words / ~2½ pages
Li Ning Corporate Social Responsability Describe the company, including its revenues, employees, and geographic presence. Name­ Li-Ning Company Limited Revenue $1.35 billion Employees 3,380 Main market Asia Li Ning Company Limited is one of the leading sport brand companies in China. It has an extensive supply chain system and a retailed distribution. They are growing very fast in emerging markets and since 2011 merging with the Chicago based Acquity Group and expanding their brand awareness to the US market. Li Ning Company also manufactures and develops other specific brands that are licensed or operated thought joint ventures, including Double happiness for tennis, AIGLE for outdoors and Lotto for sports fashion. As march 2007, there were 4,297 Li-Ning retail stores. The company directly owns some of the retail…[show more]